Flávio Bolsonaro

Coverage constructs Flávio Bolsonaro through two radically distinct faces: as an active and central agent who announces programs, makes strategic decisions, proposes policies, and structures political narratives; and simultaneously as a defeated antagonist, constantly declining in polls, accumulating rejection and losing electoral competitiveness against Lula. The first face presents him as a protagonist who drives events — deciding on running mates, visiting prisons, producing videos, attempting moderation — while the second face positions him as a vulnerable obstacle, numerically inferior, marked by financial scandals and family conflicts that destabilize his viability. A third face emerges in more recent attributions: a candidate in internal crisis, constantly reacting to movements by allies and family members, attempting to control narratives that escape his command.